Simon Scheibel
Founder, UniMeasureAI
Founder of UniMeasureAI, on a mission to make online sizing something shoppers never have to second-guess.
Simon Scheibel is the founder of UniMeasureAI, a camera-based sizing and measurement platform for e-commerce. Based in Copenhagen, he started the company to solve a problem every online shopper knows: not being sure which size will actually fit.
UniMeasureAI turns any device camera into a measuring tool — capturing body, foot, head and hand measurements and matching them to a merchant's own size charts. It's privacy-first by design: customer photos never leave their device. Simon's goal is to replace sizing guesswork with confidence, cut avoidable returns, and reduce the waste they create.
Simon has built and worked across Denmark, Israel, Thailand and Switzerland. That international background informs a product designed to work for webshops in any market and language.
“A size should be a decision customers make with confidence — not a guess they hope they got right.”
Background & journey
Simon's early work spanned mergers & acquisitions and the Danish real estate market. Over the following years his career took him well beyond Denmark — building and working across Israel, Thailand and Switzerland before returning to Copenhagen to start UniMeasureAI.
- Based in
- Copenhagen, Denmark
- Languages
- English & Danish (native), German (professional)
- Worked across
- Denmark · Israel · Thailand · Switzerland
What we're building
UniMeasureAI started from a simple observation: sizing is one of the last unsolved problems in online retail. Every brand has its own charts, every shopper has their own body, and the gap between the two turns into returns, waste and lost sales.
The platform closes that gap by turning any device camera into a measuring tool — capturing body, foot, head and hand measurements and matching them to each merchant's own size charts, all in the browser. No app to install, no tape measure, and no photos ever leaving the customer's device.
The goal is a sizing experience that works in any market and any language — so a shopper in Copenhagen, Berlin or Amsterdam gets the same confidence at checkout.
Get in touch
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