Apparel size recommendations for online fashion
Sizing varies between brands and products, and fit uncertainty is a leading cause of fashion returns. UniMeasureAI gives every shopper a body-measurement-based size recommendation using your own size charts — helping them buy the right size the first time.
"Size and fit issues are a leading cause of fashion e-commerce returns. UniMeasureAI helps every shopper find the right size before they buy, replacing uncertainty with confidence, supporting conversion, and reducing avoidable returns across every brand you sell."
The apparel sizing problem
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Sizing varies between brands and products
A medium is not a universal measurement. Customers often have to reinterpret sizing every time they shop with a new brand.
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Uncertainty can stop a purchase
When shoppers are unsure which size to choose, they may delay the purchase, abandon the basket or order several sizes.
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Returns reduce margin
A size-related return creates more than a refund. It can also involve shipping, warehouse handling, customer service, inspection, repackaging and delayed resale.
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Returns create avoidable environmental activity
Every unnecessary return means additional transport, handling and packaging.
How UniMeasureAI helps
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Camera-based measurements
Customers capture the measurements relevant to the product using their own device camera.
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Your own sizing logic
UniMeasureAI uses your size charts instead of forcing your products into a generic universal sizing system.
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Personalized recommendation
Each shopper receives guidance based on the relationship between their measurements and the size information for the product.
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Built into the shopping journey
The process runs directly in the browser, helping customers make a sizing decision without leaving your webshop.
How apparel sizing works
Customer clicks "Check Size"
UniMeasureAI appears directly on the product or cart page, allowing the shopper to start without leaving the buying journey.
Customer completes a quick camera measurement
Guided instructions help the shopper capture the required images using a phone, tablet or laptop. No measuring tape or separate app is required.
UniMeasureAI matches the measurements to your size chart
The customer's measurements are compared with the size information configured for the relevant product or category.
The customer receives a size recommendation
The shopper receives clear sizing guidance before completing the purchase, reducing uncertainty at the point of decision.
Reduce fit-related fashion returns
Help shoppers choose the right apparel size before they buy — on Shopify or through our API.